Unveiling Maveron’s Bold New Website: Embracing Our Legacy, Continuity, and Evolution

Welcome to Maveron’s new website!

3 min readAug 17, 2023


Our new website celebrates and embodies our legacy, continuity, and evolution as we continue to back founders building the most promising consumer companies. Building on our 25-year legacy of venture investing and having weathered various market cycles, our core investment focus has remained consistent. This website proudly stands as a testament to our unwavering values and commitment to backing “non-normal” entrepreneurs who build businesses that change the fabric of society and integrate into consumers’ lives.

At the heart of our new website lies the powerful phrase “Be Bold.”

“Be Bold” is not just rhetoric; it embodies the ethos that has molded our organization for over a quarter century. To “Be Bold” is to back founders early, before their potential becomes obvious to the world. To “Be Bold” is to invest in people and to value relationships above all else. To “Be Bold” is to remain committed to our consumer-only investment focus, despite swings in the market’s favorability. To “Be Bold” is to hold ourselves to a different kind of capitalism — one of function, inclusion, and compassion — where companies can both do well and do good for our world.

Maveron’s history is steeped in the bold visions of mavericks.

Founded through the partnership of Dan Levitan and Howard Schultz, Maveron was born from their shared dream to partner with early entrepreneurs building the world’s enduring consumer companies.

Derived from the words “maverick” and “vision,” the name “Maveron” pays homage to the trailblazing spirit of Sam Maverick, a 19th-century pioneer and statesman from Texas. Sam defied conventions when, after winning 300 head of cattle in a poker game, he refused to brand his herd. Consequently, every unbranded steer on the range came to be known as a maverick. It was a bold move, driven by visionary foresight. At Maveron, we aspire to look beyond conventional norms to forge a bold path of creative exploration.

Our website serves as a portal into our history, our deeply ingrained values, and our vision for the future. It offers valuable insights into who we are as a firm and how we champion a different kind of capitalism. It also pays tribute to the exceptional entrepreneurs who embody the bold vision we share.

We invite you to take a moment to explore our new website and discover why our passion for consumer brands has burned so brightly over the past 25 years. As we embark on this exciting new phase, we remain steadfast in our commitment to our founding principles and eagerly embrace the spirit of boldness for the next 25 years and beyond.

Join us on our journey to partner with entrepreneurs who change the world!




We are obsessed with helping extraordinary founders build consumer companies that directly engage, evangelize and enchant customers