Maveron founders and friends,

We hope this note finds you healthy and safe after an unfathomable year of heartache. We have spent the last year reflecting on ourselves, our team, and our firm; seizing the moment to become better and stronger than ever before.

After the tragic death of George Floyd, and the riots that ensued, we looked for ways to not only help in our community, but to learn from this experience as a team. Last year, we participated in BLCK VC’s Day of Action event, and took the opportunity to make changes in the way we were conducting…


At Maveron, we believe business should be a force for good. From our inception, we have been humbly and intentionally building a firm that believes, to its core, that consumer companies can shape the zeitgeist and values of the future.

Today, on the 23rd anniversary of our founding, we take a big step forward in announcing our certification as a B Corp. Certified B Corporations™ are for-profit companies that use the power of business to build a more inclusive and sustainable economy. “We sought to imprint a deep sense of humility, intentionality and responsibility into the fabric of Maveron from…


Last February, one week before the Covid-19 lockdown, Maveron had the honor to partner with Austin Allison and Spencer Rascoff in a bold idea to reinvent second home ownership. It was truly just a vision at that time as we led the Series A round of an unnamed company with no employees. As they went to work, Covid quickly swept over America and the world, creating many heretofore unanticipated headwinds and tailwinds. The team iterated tirelessly and after four highly productive months, they launched the stealth brand of Niner Homes in June 2020. This was an MVP and they used…


We are thrilled to welcome Veronica Reaves and Jerry Lu to Maveron! Veronica and Jerry will be joining us in San Francisco where they will be responsible for sourcing new investments, supporting our existing portfolio, and fostering the broader Maveron community.

At Maveron, venture is a team sport. We learn and win, together. We are a small tight knit team that places a premium on originality of thought, and cherishes the unique perspectives and experiences that strengthen us. …


These are strange times! (If only I had a dollar for all the times that’s been said since March). We sat down with HR guru, Margo Downs, to discuss the acute challenges of on-boarding new employees and upholding team cohesion and engagement during the pandemic. Margo has led the development of innovative people strategies at three iconic brands — Stitch Fix, lululemon, and Starbucks. She’s been a friend of Maveron for many years and consults for a handful of our portfolio companies.


Maveron is a values-focused consumer venture capital firm, focused on backing consumer companies early and helping founders on their journey from obscurity to ubiquity. We are looking to add an investment associate to our team to continue to push our thinking and find the next iconic consumer brands. We have a history of promoting from within and are looking to mentor and help develop professionally a high potential associate. For the first time ever, we are putting forth an open and broad hiring process in the spirit of what is happening in the world. …


Allbirds latest collection

Casper Aside, Consumer Brands are Thriving

10 Lessons from the Brand Winners and Losers of the Past Decade

In 2015, VCs and the popular press heaped praise on a new generation of “digitally native vertical brands (DNVBs)” that launched online and promised to change retail forever. Brands like Warby Parker, Boohoo, Dollar Shave Club and Glossier raised hundreds of millions in capital to transform their categories. In the cases of Boohoo and Dollar Shave, investors achieved large venture scale outcomes. However, such successes on the VC-funded path have been overshadowed by Casper, Modcloth, Nasty Gal and many other poor to…


Just one year ago, Juul and WeWork were two of the most valuable venture-backed companies, scooters were flooding streets across America and few had heard of a VSCO girl, Baby Shark or TikTok. As we reflect on the past twelve months at Maveron, we share with you our recap of 2019 at Maveron and our predictions for the consumer world in 2020.

2019 at Maveron

Our goal is to invest in emerging consumer brands and help them make the journey from obscurity to ubiquity. In 2019, a number of portfolio companies made progress toward ubiquity by achieving relevance in the…


Part curator, part gallery, part exchange — one big vision to allow anyone and everyone to own a piece of culture.

I have been involved in the art world for over 25 years — as a student of art history, a collector, and the spouse of a gallery owner. Over time, it has been astonishing to witness the growth of the industry and the price appreciation of some artwork. While I love the art itself, the industry remains broken in many respects. Emerging artists are hard to discover, art buying is intimidating for many, and art as an investable asset…


Dolls Kill: Becoming the Seminal Fashion Platform for Gen Z

My partners and I first met Shaudi and Bobby Farahi, the founders of Dolls Kill, in early Spring of 2014. We loved how Shaudi and Bobby were truly obsessed with building a fashion and lifestyle brand that enables everyone to be, in their words, “whoever the F#&@ they want to be.”

Back then, this obsession manifested itself via a rabid following on social media, focused on Shaudi’s style and an emerging ecommerce business selling third party branded products. …

Maveron

We are obsessed with helping extraordinary founders build consumer companies that directly engage, evangelize and enchant customers

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